"It’s a little weird, but at the same time, let’s say I make a deal with Target—knowing how many people shop at Target? It’s not like I’m writing a song about Target. It’s more like—Target’s onboard to help me sell records? That’s great... Everybody wants you to sell a lot of records, but it’s not considered a failure if you don’t. The record labels know that most of the money nowadays is made in licensing... So where before it might have been, ‘Oh, you’re gonna sell out?,’ now it’s how we make our money."
- Santogold, Santogold on selling out: 'now it’s how we make our money'
Listen to Musical Justice
No comments:
Post a Comment