"From Iggy Pop to Led Zeppelin and the Beatles, it is now commonplace for major artists to look to licensing for extra cash and exposure... Licensing deals also provide much-needed exposure for new artists. The Fratelli song "Flathead" received widespread play after it appeared in Apple's iPod spots last year. Their album, Costello Music, went on to sell more than 144,000 copies in the U.S. market. Similarly, the song "Young Folks" by Peter Bjorn and John was used in an AT&T spot that ran from April to October. The band's album, Writer's Block, sold more than 163,000 copies domestically.
"[Licensing] their songs gave these new ads national exposure that they might otherwise not have achieved," said D'Arcy. "Sales were way above expectations ahead of release and the bands have now built up a healthy following in the U.S." "
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