Hey Apple... Here Comes Amazon!

Looks like Amazon is a new entry in the digital downloads race... will enough people care? Seems to me that this late entry would mostly appeal to technology laggards and aren't they likely to still be buying their music at mall stores and Walmart?

Now Amazon, the world's No. 1 online retailer, is in advanced talks with the four global music companies about a digital-music service with a range of features designed to set it apart. Among them: Amazon-branded portable music players, designed and built for the retailer, and a subscription service that would deeply discount and preload those devices with songs, not unlike mobile phones that are included with subscription plans as part of the deal.

Music executives privately welcome Amazon's plans, which they see as one of the only credible challenges to Apple's hegemony in both digital music and portable players. Now the question is whether Amazon's massive customer base is enough to offset a long delay in entering the online music business.