The sponsorship announcement is one component of MySpace's ongoing integrated marketing efforts for Nine Inch Nails' latest album (With_Teeth). MySpace hosted the exclusive world premiere of (With_Teeth) before retail distribution and generated more than 500,000 MySpace user streams in one week (April 26 - May 3). The album debuted at the #1 spot on the Billboard Top 200 charts and was the most successful launch week in NIN history. MySpace also provides a forum for NIN fans to interact with the music through online ACID remixes of the NIN single, "Only." Users are invited to upload personalized mixes of the track and vote for their favorite version at www.myspace.com/ninremixes. More than 1,200 user versions of the song have been created to date.
For the curious, the Musical Justice myspace page is here. As of now, Trent Reznor only has 101, 440 more 'friends' than me...
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